About.

I’m David Berube, a product executive and hands-on builder with more than 20 years of experience creating, launching, and scaling digital products.

I’ve led product and innovation inside some of the world’s largest companies, building enterprise platforms and new commercial capabilities used by millions of customers and responsible for billions of dollars in commerce.

I live in Massachusetts and am the father of two amazing daughters. Away from work, I’m usually at a softball/soccer field, a swim meet, in the gym, or reading about technology, geopolitics, and whatever might be worth building next.

Roles I've Held.

2024—Now
CURRENT — Fortune 100

Merck Group (MilliporeSigma)

Group Product Lead

Lead eCommerce product at MilliporeSigma, shaping the digital purchasing experience for life science customers across a multibillion-dollar global business.

2017-2024
Fortune 200

UNFI

Senior Director, Product Management & AI

Held senior product and innovation leadership roles at UNFI, leading the development of enterprise commerce platforms, new digital businesses, retail media, and AI capabilities serving thousands of retailers and supporting billions of dollars in annual commerce.

2016—2017
SERIES A STARTUP

WorldBrain, Inc.

Founder & Chief Product Officer

Co-founded WorldBrain and served as Chief Product Officer, building an AI platform designed to predict consumer intent and help brands identify and activate high-value audiences.

2012-2016
DIGITAL PRODUCT AGENCY - ACQUIRED

MojoTech, Inc.

Vice President & Partner

Served as Vice President and Partner at MojoTech, helping lead the agency while advising clients on product strategy, innovation, and the design and development of complex digital products.

2007—2012
SERIES B STARTUP — ACQUIRED

MoFuse, Inc.

Founder & Chief Product Officer

Founded and built MoFuse, a venture-backed platform that made it easy for businesses to create and manage mobile optimized websites and apps without technical expertise. MoFuse grew to tens of thousands of customers worldwide and was later acquired.

2003—2006
SEED STARTUP

Yutter

Founder

Founded and built Yutter, a content distribution platform that automatically delivered newly published blog posts and articles directly to readers’ inboxes.

2000-2002
SEED STARTUP

Wireless-IM.com

Founder

Founded and built Wireless-IM.com, an early web-based messaging product that let people send text messages from their computer directly to mobile phones.

Full history on LinkedIn →

"Delight your customers in hard-to-copy, margin enhancing ways" - Gibson Biddle